Best open source software for agencies and marketing teams

1

WordPress

World's most-used blogging and CMS engine.

CMS

21k

WordPress has 21,450 GitHub stars, uses the GPL-2.0 license and had 2,047 commits in the last year; it replaces WordPress.com and Medium.

2

Ghost

Just a blogging platform.

Blogging Platforms

55k

Ghost has 55,489 GitHub stars, uses the MIT license and had 5,329 commits in the last year; it replaces WordPress.com and Medium.

3

Strapi

Headless CMS that lets developers build content APIs fast while giving content creators a friendly editing interface.

CMS

73k

Strapi has 73,281 GitHub stars, uses the MIT license and had 1,477 commits in the last year; it replaces WordPress.com and Webflow.

4

Payload CMS

Developer-first headless CMS and application framework.

CMS

45k

Payload CMS has 45,100 GitHub stars, uses the MIT license and had 1,635 commits in the last year; it replaces Webflow.

1

Postiz

Schedule posts, track the performance of your content, and manage all your social media accounts in one place (Alternative to Buffer, Hootsuite, Sprout Social).

AnalyticsDocker

37k

Postiz has 36,730 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 1,225 commits in the last year; it replaces Buffer / Hootsuite.

2

Socioboard

Social media management, analytics, and reporting platform supporting nine social media networks out-of-the-box.

Analytics

1.5k

Socioboard has 1,514 GitHub stars, uses the GPL-3.0 license and had 7 commits in the last year; it replaces Buffer / Hootsuite.

1

Listmonk

High performance, self-hosted newsletter and mailing list manager with a modern dashboard.

Newsletters & Mailing ListsDocker

24k

Listmonk has 23,701 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 227 commits in the last year; it replaces Mailchimp and Twilio SendGrid.

2

Mautic

Marketing automation software (email, social and more).

Newsletters & Mailing Lists

11k

Mautic has 10,710 GitHub stars, uses the GPL-3.0 license and had 5,274 commits in the last year; it replaces Mailchimp and HubSpot.

3

Keila

Reliable and easy-to-use newsletter tool (alternative to Mailchimp and Sendinblue).

Newsletters & Mailing ListsDocker

2.2k

Keila has 2,227 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 383 commits in the last year; it replaces Mailchimp and Substack.

1

Umami

Simple, fast, privacy-focused alternative to Google Analytics.

AnalyticsDocker

39k

Umami has 39,188 GitHub stars, uses the MIT license, ships a Docker image and had 1,087 commits in the last year; it replaces Google Analytics.

2

Plausible Analytics

Simple, lightweight (< 1 KB) and privacy-friendly web analytics.

Analytics

29k

Plausible Analytics has 29,323 GitHub stars, uses the AGPL-3.0 license and had 545 commits in the last year; it replaces Google Analytics.

3

Matomo

Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).

Analytics

22k

Matomo has 21,925 GitHub stars, uses the GPL-3.0 license and had 954 commits in the last year; it replaces Google Analytics.

1

Twenty

A modern CRM offering the flexibility of open source, advanced features, and a sleek design.

CRMDocker

58k

Twenty has 57,949 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 7,656 commits in the last year; it replaces Salesforce and HubSpot.

2

Kimai

Track work time and print out a summary of your activities on demand.

HR & Time Tracking

5.1k

Kimai has 5,057 GitHub stars, uses the AGPL-3.0 license and had 223 commits in the last year.

3

solidtime

Modern time tracking application for freelancers and agencies.

HR & Time TrackingDocker

9.0k

solidtime has 8,965 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 402 commits in the last year.

4

Invoice Ninja

Powerful tool to invoice clients online.

Source-availableAccounting & InvoicingDocker

10k

Invoice Ninja has 10,223 GitHub stars, is source-available under the Elastic License 2.0 (not an open-source license), ships a Docker image and had 2,002 commits in the last year; it replaces QuickBooks and Xero.

1

penpot

Web-based design and prototyping platform meant for cross-domain teams.

UtilitiesDocker

61k

penpot has 60,729 GitHub stars, uses the MPL-2.0 license, ships a Docker image and had 4,842 commits in the last year; it replaces Figma and Canva.

2

Excalidraw

Virtual hand-drawn style whiteboard for diagrams and sketches.

UtilitiesDocker

134k

Excalidraw has 133,574 GitHub stars, uses the MIT license, ships a Docker image and had 272 commits in the last year; it replaces Figma and Lucidchart.

3

Docuseal

Create, fill, and sign digital documents (alternative to DocuSign).

Document ManagementDocker

19k

Docuseal has 18,658 GitHub stars, uses the AGPL-3.0 license, ships a Docker image and had 925 commits in the last year; it replaces DocuSign and Adobe Acrobat.