Simple, fast, privacy-focused alternative to Google Analytics.
- MIT
- TypeScript
- Docker
- Actively maintained
Analytics comparison
Pick Umami for a lightweight, cookieless dashboard that is easy to host; pick Matomo if you need a full Google Analytics replacement with deep reports, goals and plugins.
Both are open source and run on your own server. Below: a side-by-side of license, stack and features, live GitHub activity, and our verdict on who should pick which.
Simple, fast, privacy-focused alternative to Google Analytics.
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
Head-to-head
Hand-checked differences first, then live numbers from GitHub, refreshed with every catalog update.
| Aspect | ||
|---|---|---|
| License | MIT. | GPL-3.0; some plugins such as heatmaps are sold separately. |
| Language/stack | TypeScript (Next.js) with PostgreSQL. | PHP with MySQL or MariaDB. |
| Scope | Page views, referrers, events, UTM campaigns and funnels in one dashboard. | Goals, ecommerce, segments, tag manager, raw data access, log import and many reports. |
| Privacy | Cookieless by default. | Uses cookies by default; can be configured for cookieless tracking. |
| Mobile apps | Responsive web dashboard. | Official Matomo mobile app for iOS and Android. |
| Learning curve | Minimal: add the script and read one dashboard. | Steeper, with many settings, reports and archiving jobs to configure. |
| GitHub stars | 39,188 | 21,925 |
| Commits, last 12 months | 1,087 | 954 |
| Last commit | Oct 6, 2026 | Oct 6, 2026 |
| Latest release | v3.4.0Sep 17, 2026 | 5.14.1Oct 4, 2026 |
| Main language | TypeScript | PHP |
| Official Docker image | Yes | No |
| Repository | umami-software/umami | matomo-org/matomo |
Swipe the table sideways to see both apps. GitHub figures come from the public API. Highlighted values are the higher of the two.
Umami covers what most sites need, page views, referrers, events and campaigns, in a fast, simple interface on top of PostgreSQL. Matomo is the closer match to Google Analytics, with ecommerce tracking, segments, goals, a tag manager and a large plugin marketplace, at the cost of a heavier PHP/MySQL setup and more configuration.
Best for
Simple, privacy-friendly analytics for blogs and products.
Best for
Full-featured web analytics comparable to Google Analytics.
Not sure yet? Spin up a small VPS or a managed instance, try both for a week, and keep the one that fits.
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Yes. Matomo offers the closest feature set to Google Analytics among open-source tools, including goals, ecommerce and segments, and it can import Google Analytics data.
For most blogs and product sites, yes. It tracks page views, referrers, devices, events and campaigns without cookies and runs on a small server.
For anything beyond low traffic, Matomo recommends setting up its archiving job through cron so reports are pre-processed instead of generated in the browser.
Umami has 39,188 GitHub stars against 21,925 for Matomo. Over the last twelve months Umami received 1,087 commits and Matomo received 954, so Umami is the more actively developed of the two right now. Stars measure interest, not fit, so weigh them against the differences above.
Keep comparing
Pick Plausible for a polished, privacy-friendly dashboard built on ClickHouse; pick Umami for an MIT-licensed, Postgres-only analytics app that is simpler to host.
Pick Plausible for a simple, cookieless dashboard that anyone on your team can read; pick Matomo if you need ecommerce reports, segments and the depth of Google Analytics.
Pick Metabase for the easiest setup and a query builder non-technical users love; pick Apache Superset for SQL-first teams that need many chart types and a permissive Apache license.
Pick Metabase for an actively developed BI tool with a visual query builder; pick Redash if your team writes SQL and wants a lightweight, BSD-licensed query and dashboard tool.