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7 self-hosted options

Open-source alternatives to Google Analytics

The best open-source alternatives to Google Analytics are Plausible Analytics, Umami and Matomo.

About Google Analytics: Google's web analytics service for traffic and conversion reporting.

Every option below is free to self-host and ranked by GitHub stars, so you can move off Google Analytics without giving up the features you rely on.

Top picks

  1. Rank 1:

    Plausible Analytics

    plausible/analytics

    Simple, lightweight (< 1 KB) and privacy-friendly web analytics.

    AnalyticsElixir
  2. Rank 2:

    Umami

    umami-software/umami

    Simple, fast, privacy-focused alternative to Google Analytics.

    AnalyticsTypeScriptDocker
  3. Rank 3:

    Matomo

    matomo-org/matomo

    Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).

    AnalyticsPHP

Why switch

Why teams move off Google Analytics

Self-hosting is not only about saving money. These are the reasons people make the switch.

  • Own your data

    Your data lives on a server you control, not on Google Analytics's infrastructure. No surprise policy changes and no lock-in.

  • No per-seat pricing

    Open-source alternatives to Google Analytics are free to run for as many users as your server can handle. A small VPS often costs less than a single subscription.

  • Customize and extend

    Read the code, add plugins, connect it to your own tools and automate it through open APIs. When you need a feature, you can build it or fund it.

Full ranking

All 7 Google Analytics alternatives

Ranked by GitHub stars. Open any app for live stats, license details and a deploy option.

  1. 1

    Plausible Analytics

    Simple, lightweight (< 1 KB) and privacy-friendly web analytics.

  2. 2

    Umami

    Simple, fast, privacy-focused alternative to Google Analytics.

  3. 3

    Matomo

    Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).

  4. 4

    PostHog

    Product analytics, session recording, feature flagging and a/b testing that you can self-host (alternative to Mixpanel, Amplitude, Heap, HotJar, Optimizely).

  5. 5

    GoatCounter

    Easy web statistics without tracking of personal data.

  6. 6

    Rybbit

    Web and products analytics that is easy to setup and more intuitive (alternative to Google Analytics).

  7. 7

    Countly Community Edition

    Real time mobile and web analytics, crash reporting and push notifications platform.

FAQ

Google Analytics alternatives: FAQ

Still curious? Email info@appsgit.com.

What is the best open-source alternative to Google Analytics?

Plausible Analytics is the most popular open-source alternative to Google Analytics, with 29,323 GitHub stars. Umami and Matomo are also strong choices. Compare features, license and recent activity to find the best fit for your team.

Is there a free alternative to Google Analytics?

Yes. All 7 apps on this page are open source and free to self-host, so you can run a Google Analytics replacement without per-user fees. You only pay for the server, and a small VPS is usually enough for personal use or a small team.

Can I self-host an alternative to Google Analytics?

Yes. Umami, Rybbit and Countly Community Edition ship a Docker image, so you can run them on a home server or VPS with Docker Compose in a few minutes. Your data then stays on hardware you control.

How do I migrate from Google Analytics?

Start by exporting your data from Google Analytics, then check the import options of the app you pick, since many projects ship importers for popular formats. Run both side by side for a week before you switch so nothing is lost.