# Plausible Analytics vs Matomo

> Pick Plausible for a simple, cookieless dashboard that anyone on your team can read; pick Matomo if you need ecommerce reports, segments and the depth of Google Analytics.

## Verdict

Plausible deliberately keeps analytics to one readable page and avoids cookies, which suits content sites, startups and anyone tired of Google Analytics complexity. Matomo is the better choice for marketing and ecommerce teams that need goals, segments, a tag manager and plugins, and it runs on a classic PHP and MySQL stack without ClickHouse.

- Best for Plausible Analytics: Lightweight, privacy-first analytics with minimal setup
- Best for Matomo: Marketing and ecommerce teams that need deep reports

## Key differences

| Aspect | Plausible Analytics | Matomo |
|---|---|---|
| License | AGPL-3.0 (Community Edition); some features are cloud-only. | GPL-3.0; premium plugins are sold separately. |
| Language/stack | Elixir with ClickHouse and PostgreSQL. | PHP with MySQL or MariaDB. |
| Scope | One-page dashboard: sources, pages, goals, custom events, UTM campaigns. | Full analytics suite: ecommerce, segments, tag manager, log analytics, A/B tests via plugins. |
| Privacy | Cookieless, no personal data. | Cookies by default, with a cookieless mode and consent tools. |
| Hardware needs | Docs recommend at least 2 GB RAM and an SSE 4.2 or NEON capable CPU. | Standard PHP/MySQL host; larger sites need cron archiving and database tuning. |

## GitHub numbers

| Metric | Plausible Analytics | Matomo |
|---|---|---|
| GitHub stars | 29,323 | 21,925 |
| Forks | 1,882 | 2,904 |
| Commits, last 12 months | 545 | 954 |
| Last commit | Oct 6, 2026 | Oct 6, 2026 |
| Latest release | v3.2.1 | 5.14.1 |
| License | AGPL-3.0 | GPL-3.0 |
| License type | Open source | Open source |
| Language | Elixir | PHP |
| Docker image | No | No |
| Repository | https://github.com/plausible/analytics | https://github.com/matomo-org/matomo |

App pages: [Plausible Analytics](https://appsgit.com/apps/plausible-analytics), [Matomo](https://appsgit.com/apps/matomo)

## FAQ

### Is Plausible or Matomo better for GDPR?

Both can be run in a privacy-friendly way on your own server. Plausible is cookieless by default, while Matomo needs to be configured for cookieless tracking or used with a consent banner.

### Can Matomo import Google Analytics data?

Yes. Matomo provides a Google Analytics importer plugin for bringing historical data across.

### Which is easier to self-host?

Plausible ships an official Docker Compose setup, but needs ClickHouse. Matomo runs on any PHP and MySQL host, which many people already have, but takes more configuration.

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Canonical page: https://appsgit.com/compare/plausible-analytics-vs-matomo
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